How To Sell Online Without Perplexity

Pinaki Chatterjee
4 min readJul 7, 2021

What Part Of Your Online Business You Must Concentrate On

online seller
Photo by Christiann Koepke on Unsplash

You are busy with your product line. Juggling with marketing and sales. You are working hard to get all attention from your customers. You are trying to get the pricing right ….. Not enough, there is more to it. What about shipping? How about fulfilment, how about delivery and distribution — where do you go? Where do you put your attention? Is that pricing? Is that a payment gateway? is that shipping, is that tracking is that customer satisfaction…. its always never-ending!If you are selling online, there are certain things that you don’t want to outsource. This business is your passion, products that you sell, no one knows better than you. You are the one who is the architect of the business. You are the one who has taken the business to the stature where the business is today. You have done it all. You have curated the product lines. You have arranged to ship. Then customs clearance, handling duty and taxes at the port. And then storage, packaging, fulfilment …. no help around to grow.

No. There is. Certain things you must keep to yourself. The rest must go to the people who are doing it day and night and they have mastered the art of doing those. Importing your shipment is not your business. Dealing with Australian customs is not your forte. And then storage, packaging, fulfilment and blah blah blah.

Let’s get straight to the point. If you are not in the business of doing any of the above, then don’t try to. Go, get the people who are doing it right, doing it in bulk, doing it day in and day out. They have managed to get all their ducks in the row; let them do it. Yes, there is a cost attached to it. Yes, that is going to impact the pricing of your product but this is going to change your business for the future. The benefits of doing it this way are immense.

First of all, this will allow you to concentrate on the core of your own business. Your expertise plays the most crucial role in your business. This will allow you to use your time in those areas where your business needs you more. Leave those areas of your business with someone else. Their business is to take care of those parts that you don’t have to take care of. There are businesses ready to take over those responsibilities. Once you finalise the product that you wanted to sell, they engage with you, within your terms.

What do they do? They do the whole lot. You give them — here is the address for pick up from China, USA, Vietnam or any other country in the world. They give you a price for pick up by sea or air — based on your choice or price preference. Once you agree, they will take over from the overseas manufacturer. They will get them to the port in Australia. Get customs formalities completed and delivered to the address you wanted. Generally speaking, this is the job of any shipping company but there is more to it.

There are shipping companies that currently offer a whole array of extended services. These are all geared to make it simple for online sellers. They offer to ship by air or sea. They also offer storage and fulfilment — often called 3PL service. You can often get the last-mile delivery all over Australia. They ship in bulk and often at an unbelievable price. Not all shipping companies offer this middle bit — storage and fulfilment. You will find only a handful company actually offer that.

This middle bit — storage and 3 PL make a lot of difference for any online business. This is where unnecessary tasks you are currently doing, you may want to review. Is this absolute necessary that you have to do it? Can you outsource these tasks to a pair of professional hands? In fact, you may get it all covered with a fraction of the cost. If you have the right company with your side, improvement in efficiency is obvious. When that happens, your business takes a huge leap forward.

One such business is DTDC Australia (www.dtdcaustalia.com.au). w You get the whole lot to work with your existing business. DTDC Australia offers their experience and professional excellence give the right edge that your business and your customer deserves

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Pinaki Chatterjee

Author is an entrepreneur from Australia, owner of a start -up business for last 10 years.